Hi, I’m Mike!

 

I’ve always been curious about how we become who we are. How our beliefs, values and identities take shape over time, influenced by what we go through, what we’re exposed to, and how we make sense of it all.

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But I also believe that once we form those beliefs, we often hold onto them too tightly. We stop questioning. We stop exploring. Growth, for me, begins with staying open. Open to new ideas, unfamiliar perspectives, and the possibility that what we believe today might evolve. That’s how we move closer to what truly matters.

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This site is where I share that journey. It’s a space to explore life through the lens of behavioural science, psychology and marketing. I bring together what I’ve studied, what I’ve seen, and what I’ve lived.

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Losing my dad to MND at 17 gave me a different perspective on life. It made me think differently about time, meaning and what we choose to do with the energy we have. That experience still shapes how I work, how I create, and how I try to show up.

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Since then, I’ve spent years reading, reflecting and learning. Not because I think I have the answers, but because I believe in asking better questions. I believe in building ideas that are thoughtful, useful and grounded in something real.

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If you’re here to gain a new perspective, challenge your thinking or find a bit more clarity in a busy world, I hope you find something of value.

 

Mike